One Plus One Equals Three(English, Electronic book text, Trott Dave)

Know about the book -

One Plus One Equals Three(English, Electronic book text, Trott Dave) is written by Trott Dave and published by Pan Macmillan. It's available with International Standard Book Number or ISBN identification 1447283864 (ISBN 10) and 9781447283867 (ISBN 13).

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.