Consumption and Identity at Work

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Consumption and Identity at Work is written by Paul Du Gay and published by . It's available with International Standard Book Number or ISBN identification 1446221946 (ISBN 10) and 9781446221945 (ISBN 13).

Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be entrepreneurs of the self, at work, at play and in all aspects of their lives.