Marketing and Selling Professional Services in Architecture and Construction

Know about the book -

Marketing and Selling Professional Services in Architecture and Construction is written by Basil Sawczuk and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 1444309854 (ISBN 10) and 9781444309850 (ISBN 13).

This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.