Predicting the Next President(English, Paperback, Lichtman Allan)

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Predicting the Next President(English, Paperback, Lichtman Allan) is written by Lichtman Allan and published by Rowman & Littlefield. It's available with International Standard Book Number or ISBN identification 1442269200 (ISBN 10) and 9781442269200 (ISBN 13).

Do you think that Mitt Romney's "47%" comment caused him to lose the 2012 presidential election? Or that Richard Nixon lost the 1960 presidential election because he sweated on TV? Maybe John Kerry was "swiftboated" out of the presidency in 2004? Think again! In Predicting the Next President, political analyst and historian Allan J. Lichtman presents thirteen historical factors, or "keys" (four political, seven performance, and two personality), that determine the outcome of presidential elections. In the chronological, successful application of these keys to every election since 1860, Lichtman dispels much of the mystery behind electoral politics and challenges many traditional assumptions. An indispensable resource for political junkies!