Using Focus Groups in Research

Know about the book -

Using Focus Groups in Research is written by Lia Litosseliti and published by A&C Black. It's available with International Standard Book Number or ISBN identification 1441141804 (ISBN 10) and 9781441141804 (ISBN 13).

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced