The African American Entrepreneur

Know about the book -

The African American Entrepreneur is written by W. Sherman Rogers and published by Bloomsbury Publishing USA. It's available with International Standard Book Number or ISBN identification 1440865612 (ISBN 10) and 9781440865619 (ISBN 13).

This second edition provides both a history of black entrepreneurship in America throughout all periods of American history and a roadmap that explains the steps that prospective entrepreneurs must take to achieve success in business. This second edition of The African American Entrepreneur explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination against black Americans. The book examines the legal, historical, sociological, economic, and political factors that together help to explain the economic condition of black people in America, from their arrival in America to the present. In the process, it spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Part One explores the history of African American entrepreneurs from slavery to the present; Part Two provides a primer and roadmap to success for aspiring entrepreneurs.