Journalism & PR
- Jim Macnamara
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Know about the book -
Journalism & PR is written by Jim Macnamara and published by Peter Lang Incorporated, International Academic Publishers. It's available with International Standard Book Number or ISBN identification 1433124270 (ISBN 10) and 9781433124273 (ISBN 13).
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
