Blowing Up the Brand

Know about the book -

Blowing Up the Brand is written by Melissa Aronczyk and published by Peter Lang. It's available with International Standard Book Number or ISBN identification 1433108674 (ISBN 10) and 9781433108679 (ISBN 13).

"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.