Listening to the Voice of the Market
- R. Eric Reidenbach
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Know about the book -
Listening to the Voice of the Market is written by R. Eric Reidenbach and published by CRC Press. It's available with International Standard Book Number or ISBN identification 1420093312 (ISBN 10) and 9781420093315 (ISBN 13).
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
