Blog Schmog

Know about the book -

Blog Schmog is written by Robert W. Bly and published by Thomas Nelson. It's available with International Standard Book Number or ISBN identification 1418567736 (ISBN 10) and 9781418567736 (ISBN 13).

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.