Perspectives in Social Research Methods and Analysis

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Perspectives in Social Research Methods and Analysis is written by Howard Lune and published by SAGE. It's available with International Standard Book Number or ISBN identification 1412967392 (ISBN 10) and 9781412967396 (ISBN 13).

This book shows students the steps involved in the research process, the various strategies for conducting a valid social inquiry, and most importantly, the persuasiveness and elegance of reliable social research. It highlights the link between academic research and the real world. Included are carefully chosen examples of each of the major methodological techniques-survey, interviews, fieldwork observations, experiments, content analysis, secondary analysis and program evaluation. Also included are selections on sampling strategies, research ethics and both qualitative and quantitative data analysis.