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The Theory and Practice of Corporate Communication is written by Alan T. Belasen and published by SAGE. It's available with International Standard Book Number or ISBN identification 141295035X (ISBN 10) and 9781412950350 (ISBN 13).
Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.