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Political Persuasion in Presidential Campaigns is written by Lawrence Patrick Devlin and published by Transaction Publishers. It's available with International Standard Book Number or ISBN identification 1412831180 (ISBN 10) and 9781412831185 (ISBN 13).
This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.