Managing Corporate Social Responsibility in Action
- Dr Frank de Bakker
- Dr Frank den Hond
- Professor Peter Neergaard
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Know about the book -
Managing Corporate Social Responsibility in Action is written by Dr Frank de Bakker and published by Gower Publishing, Ltd.. It's available with International Standard Book Number or ISBN identification 1409459861 (ISBN 10) and 9781409459866 (ISBN 13).
Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.
