Industrial Tourism(English, Hardcover, Otgaar Alexander H.J.)

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Industrial Tourism(English, Hardcover, Otgaar Alexander H.J.) is written by Otgaar Alexander H.J. and published by Taylor & Francis Ltd. It's available with International Standard Book Number or ISBN identification 1409402207 (ISBN 10) and 9781409402206 (ISBN 13).

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.