Marketing Your Book: An Author's Guide

Know about the book -

Marketing Your Book: An Author's Guide is written by Alison Baverstock and published by A&C Black. It's available with International Standard Book Number or ISBN identification 1408147971 (ISBN 10) and 9781408147979 (ISBN 13).

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.