Exploring Electronic Media(English, Paperback, Orlik Peter B.)

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Exploring Electronic Media(English, Paperback, Orlik Peter B.) is written by Orlik Peter B. and published by John Wiley and Sons Ltd. It's available with International Standard Book Number or ISBN identification 1405150556 (ISBN 10) and 9781405150552 (ISBN 13).

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative. Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems Considers the future and great potential in this ever-changing field.