Management and Creativity(English, Hardcover, Bilton Chris)
- Bilton Chris
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Know about the book -
Management and Creativity(English, Hardcover, Bilton Chris) is written by Bilton Chris and published by John Wiley and Sons Ltd. It's available with International Standard Book Number or ISBN identification 1405119950 (ISBN 10) and 9781405119955 (ISBN 13).
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
