The Complete Copywriter(English, Hardcover, Barker Alan)

Know about the book -

The Complete Copywriter(English, Hardcover, Barker Alan) is written by Barker Alan and published by Kogan Page Ltd. It's available with International Standard Book Number or ISBN identification 139861355X (ISBN 10) and 9781398613553 (ISBN 13).

Looking to write marketing copy that truly connects with your audience and stands out?The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.You'll learn how to: - Learn how to understand your customers and tailor your messages- Discover practical tips to keep your copy targeted, personal and conversational- Know your way around writing for social media, press releases, landing pages and more- Develop skills like creativity, empathy and adaptability in your writing- Use real-world examples to see how great copy drives resultsThis book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills