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REENGINEERING OF MARKETING STRATEGY is written by DR. NAZIMA AFZAL NZAAD and published by Ashok Yakkaldevi. It's available with International Standard Book Number or ISBN identification 1387510614 (ISBN 10) and 9781387510610 (ISBN 13).
Monopolistic competition allows large number of buyers and large number of sellers on a place called Market. Hence market is a place where commodities goods and services are buy and sell, the perspectives of market creates the spirit of competition among competitors. Therefore marketing techniques is that fundamentalism behind promotion of markets relies on certain basic factors like satisfaction of people needs and wants maximizing the profit and sales promotion of industrialization and business enterprise. The idea of having market is to regularize the gathering of people for purchase and sales of other commodities as market in other words a place for buying and selling of rudimentary stuff.