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Marketing Strategies and Consumer Satisfaction is written by Dr. Sanket R. Malviya and published by Ashok Yakkaldevi. It's available with International Standard Book Number or ISBN identification 1387455745 (ISBN 10) and 9781387455744 (ISBN 13).
On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.