Review of Marketing Research

Know about the book -

Review of Marketing Research is written by Naresh K. Malhotra and published by Routledge. It's available with International Standard Book Number or ISBN identification 1351550993 (ISBN 10) and 9781351550994 (ISBN 13).

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.