Managing Innovation Within Networks

Know about the book -

Managing Innovation Within Networks is written by Wim Biemans and published by Routledge. It's available with International Standard Book Number or ISBN identification 1351330438 (ISBN 10) and 9781351330435 (ISBN 13).

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.