Affect, Emotion, and Rhetorical Persuasion in Mass Communication

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication is written by Lei Zhang and published by Routledge. It's available with International Standard Book Number or ISBN identification 1351242350 (ISBN 10) and 9781351242356 (ISBN 13).

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.