The Hollywood Brand
- Peter Catapano
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Know about the book -
The Hollywood Brand is written by Peter Catapano and published by Routledge. It's available with International Standard Book Number or ISBN identification 1351183249 (ISBN 10) and 9781351183246 (ISBN 13).
The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.
