Identity and Ideology in Digital Food Discourse

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Identity and Ideology in Digital Food Discourse is written by Alla Tovares and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 1350119156 (ISBN 10) and 9781350119154 (ISBN 13).

Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.