Marketing Leadership in Government

Know about the book -

Marketing Leadership in Government is written by Edward Elder and published by Springer. It's available with International Standard Book Number or ISBN identification 1349949191 (ISBN 10) and 9781349949199 (ISBN 13).

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.