Decoding Women’s Magazines

Know about the book -

Decoding Women’s Magazines is written by Ellen McCracken and published by Springer. It's available with International Standard Book Number or ISBN identification 1349223816 (ISBN 10) and 9781349223817 (ISBN 13).

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.