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Marketing for the Non-Profit Sector is written by Tim Hannagan and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 1349116327 (ISBN 10) and 9781349116324 (ISBN 13).
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.