Public Relations in the Nonprofit Sector

Know about the book -

Public Relations in the Nonprofit Sector is written by Richard D. Waters and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317636902 (ISBN 10) and 9781317636908 (ISBN 13).

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.