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2012 is written by Joseph Gelfer and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317544145 (ISBN 10) and 9781317544142 (ISBN 13).
21 December 2012 was believed to mark the end of the thirteenth B'ak'tun cycle in the Long Count of the Mayan calendar. Many people believed this date to mark the end of the world or, at the very least, a shift to a new form of global consciousness. Examining how much of the phenomenon is based on the historical record and how much is contemporary fiction, the book explores the landscape of the modern apocalyptic imagination, the economics of the spiritual marketplace, the commodification of countercultural values, and the cult of celebrity.