On Aesthetic and Cultural Issues in Pragmatic Translation

Know about the book -

On Aesthetic and Cultural Issues in Pragmatic Translation is written by Xiuwen Feng and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317528557 (ISBN 10) and 9781317528555 (ISBN 13).

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.