International Public Relations

International Public Relations

  • Ian Somerville
  • Owen Hargie
  • Maureen Taylor
  • Margalit Toledano
Publisher:Taylor & FrancisISBN 13: 9781317507918ISBN 10: 1317507916

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Know about the book -

International Public Relations is written by Ian Somerville and published by Taylor & Francis. It's available with International Standard Book Number or ISBN identification 1317507916 (ISBN 10) and 9781317507918 (ISBN 13).

Pioneering, empirical research on the role of PR in extremely challenging situations Truly global perspectives encourages the analysis of PR from the ‘margins’; Challenge what some scholars view as the US hegemony in PR and contributes to the theoretical development of the discipline; Redefines the role of public relations in society by emphasizing its potential contribution to peace building, conflict resolution, and empowering civil society.