Consumer Behavior in Action

Know about the book -

Consumer Behavior in Action is written by Geoffrey Paul Lantos and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317473841 (ISBN 10) and 9781317473848 (ISBN 13).

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.