The Cultural Dimension of Global Business (1-download)
- Gary Ferraro
- Elizabeth K. Brody
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Know about the book -
The Cultural Dimension of Global Business (1-download) is written by Gary Ferraro and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317349040 (ISBN 10) and 9781317349044 (ISBN 13).
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.
