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Mass Communication Theories is written by Melvin L. DeFleur and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317346572 (ISBN 10) and 9781317346579 (ISBN 13).
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.