Digital Advertising

Know about the book -

Digital Advertising is written by Shelly Rodgers and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317225457 (ISBN 10) and 9781317225454 (ISBN 13).

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.