The Psychology of Fashion

Know about the book -

The Psychology of Fashion is written by Carolyn Mair and published by Routledge. It's available with International Standard Book Number or ISBN identification 1317217624 (ISBN 10) and 9781317217626 (ISBN 13).

The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.