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The Magic of Fashion is written by Brian Moeran and published by Routledge. It's available with International Standard Book Number or ISBN identification 1315417960 (ISBN 10) and 9781315417967 (ISBN 13).
Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.