Global Sport Management
- Brenda G. Pitts
- James J. Zhang
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Know about the book -
Global Sport Management is written by Brenda G. Pitts and published by Taylor & Francis. It's available with International Standard Book Number or ISBN identification 1315388650 (ISBN 10) and 9781315388656 (ISBN 13).
The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This volume brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the contemporary sport industry. Including qualitative and quantitative studies, the book explores key themes such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development, and research protocols. It represents an essential platform for the international exchange of ideas, best practice and research in global sport management.
