The Business Model Navigator

Know about the book -

The Business Model Navigator is written by Oliver Gassmann and published by Pearson UK. It's available with International Standard Book Number or ISBN identification 1292327146 (ISBN 10) and 9781292327143 (ISBN 13).

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.