Consumer Behavior, Global Edition(English, Paperback, Schiffman Leon G.)
- Schiffman Leon G.
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Know about the book -
Consumer Behavior, Global Edition(English, Paperback, Schiffman Leon G.) is written by Schiffman Leon G. and published by Pearson Education Limited. It's available with International Standard Book Number or ISBN identification 1292269243 (ISBN 10) and 9781292269245 (ISBN 13).
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
