Digital Business and E-commerce Management
- Dave Chaffey
- David Edmundson-Bird
- Tanya Hemphill
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Know about the book -
Digital Business and E-commerce Management is written by Dave Chaffey and published by Pearson UK. It's available with International Standard Book Number or ISBN identification 1292193360 (ISBN 10) and 9781292193366 (ISBN 13).
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
