Tourism
- Roy A.. Cook
- Cathy H. C.. Hsu
- Cathy J. Hsu
- Joseph J.. Marqua
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Know about the book -
Tourism is written by Roy A.. Cook and published by Pearson. It's available with International Standard Book Number or ISBN identification 1292039507 (ISBN 10) and 9781292039503 (ISBN 13).
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
