Services Marketing, Global Edition

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Services Marketing, Global Edition is written by Christopher H Lovelock and published by Pearson Higher Ed. It's available with International Standard Book Number or ISBN identification 1292014245 (ISBN 10) and 9781292014241 (ISBN 13).

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.