Contemporary Marketing, Update 2015
- Louis E. Boone
- David L. Kurtz
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Know about the book -
Contemporary Marketing, Update 2015 is written by Louis E. Boone and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 1285187628 (ISBN 10) and 9781285187624 (ISBN 13).
CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
