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Contemporary Marketing, International Edition(English, Paperback, Kurtz David) is written by Kurtz David and published by Cengage Learning, Inc. It's available with International Standard Book Number or ISBN identification 1285092597 (ISBN 10) and 9781285092591 (ISBN 13).
CONTEMPORARY MARKETING, 16E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING, 16E, International Edition, remains in a class by itself.