Essentials of Health Care Marketing

Know about the book -

Essentials of Health Care Marketing is written by Eric N. Berkowitz and published by Jones & Bartlett Learning. It's available with International Standard Book Number or ISBN identification 1284200159 (ISBN 10) and 9781284200157 (ISBN 13).

The Meaning of Marketing -- Marketing Strategy -- The Environment of Marketing Strategy -- Buyer Behavior -- Marketing Research -- Market Segmentation -- Developing Customer Loyalty -- Marketing in the Digital Age -- Product Strategy -- Prices -- Distribution -- Promotion -- Advertising -- Sales and Sales Management -- Controlling and Monitoring -- Ethical Considerations in Marketing.