Essentials of Health Care Marketing, Fourth Edition
- Eric N. Berkowitz
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Know about the book -
Essentials of Health Care Marketing, Fourth Edition is written by Eric N. Berkowitz and published by Jones & Bartlett Learning. It's available with International Standard Book Number or ISBN identification 1284124193 (ISBN 10) and 9781284124194 (ISBN 13).
New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
