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Loose Leaf for ABC's of Relationship Selling is written by Charles M. Futrell and published by McGraw-Hill Education. It's available with International Standard Book Number or ISBN identification 1260316629 (ISBN 10) and 9781260316629 (ISBN 13).
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.